At White Dental and Cosmetic Rooms, we take your privacy very seriously. We understand that your personal information is sensitive and confidential, and we are committed to our significant duty to protect it. This privacy policy outlines our practices for collecting, using, and safeguarding your personal information when you interact with us.

Collection of Personal Information

We may collect personal information from you, such as your name, address, email address, phone number, and health information, when you schedule an appointment or fill out forms on our website and secure practice tablets. We may also collect information about your dental history, insurance coverage, and payment information.

Use of Personal Information

We use your personal information to provide dental care and treatment, process payments and insurance claims, and communicate with you about your appointments and treatment options. We may also use your information to send you promotional or informational materials, but you can opt out of these communications anytime.

Sharing of Personal Information

We may share your personal information with third-party service providers who help us with appointment scheduling, payment processing, insurance claims and laboratory services. We may also share your information with other healthcare providers if it is necessary for your treatment and care or if you request a transfer of records. We will never sell your personal information to third parties.

Safeguarding Personal Information

We have implemented appropriate physical, technical, and administrative safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. We train our staff to handle confidential information with care and confidentiality. We also regularly review and update our security protocols to ensure your information remains secure.

We will retain your information only for as long as necessary for the purposes for which it was collected. From your last visit to the practice, we will store your records for ten years, or children and young adults; they must be kept until the patient reaches the age of 25 years.

Your Data Protection Rights

You have the right to request access to your personal information and to request that we correct or delete any inaccurate information. You may also request that we restrict the processing of your information or object to our use of your data.

An overview of your different rights:

• Your right of access– You can ask us for copies of your personal information.
• Your right to rectification– You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
• Your right to erasure– You can ask us to erase your personal information in certain circumstances.
• Your right to restriction of processing– You have the right to ask us to restrict the processing of your personal information in certain circumstances.
• Your right to object to processing– You have the right to object to processing your personal information in certain circumstances.
• Your right to data portability– You have the right to ask that we transfer the personal information you gave us to another organization or you in certain circumstances.

We will promptly respond to your requests and comply with applicable privacy laws. Refusal to provide personal data may directly impact our ability to provide or continue treatment at the practice.

CCTV

At the practice, we use CCTV recording to: increase the safety of practice patients, staff and visitors; protect the practice premises and property; deter criminal activity and anti-social behaviour; assist in the apprehension, identification and prosecution of offenders; provide evidence to a court or tribunal and comply with a legal obligation.

For more information regarding our CCTV system, please get in touch with us.

Website Cookies

White Dental and Cosmetic Rooms use “cookies” like any other website. These cookies store information, including visitors’ preferences and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content based on visitors.

Changes to this Privacy Policy

We may update this privacy policy occasionally to reflect changes in our practices or legal requirements. We will notify you of any material changes to this policy by posting the revised policy on our website or other means.

If you have any questions, require more information about our privacy policy, or wish to exercise your rights under this policy, please do not hesitate to contact us at info@whitedentalrooms.co.uk.